In this past year, thousands of new blogs have been started. Some were started by businesses but many were brand new and started by mums and dads who simply wanted to share their passion with the world. Perhaps it was the pandemic and lockdown throwing their normal world into a tailspin or a lifelong dream that was ready to launch.
Now, those bloggers are wondering – great but how do I get readers? Starting a blog is wonderful but ensuring that the right people see it is another challenge. There are four key strategies to consider when starting a brand-new blog so let’s dive in.
Understand exactly who your ideal readers are and what problems they have
Choosing a blog name might be the most fun aspect of creating a new blog but it’s actually pretty far down on the list in terms of priorities. The first step is to understand exactly who your ideal readers are, what problems they have, and why they would want to read what you have to say online.
For example, if you’re someone who loves to travel and you want to start a travel blog, the first thing you need to decide is your target audience. Are you trying to appeal to families who already love to travel? To single parents who want to travel with their kids? To seasoned travelers who travel for business?
Getting really specific will help you create better content and give your readers a reason to keep coming back over and over again. This doesn’t mean you can’t cover a wide variety of topics but you’ll always have your main priority to come back to.
Create content that fits your ideal reader
When it comes to creating your blog posts, those first few posts are really important. You’ll want to choose topics your ideal readers want to know more about and choose topics that are sure to connect with your audience, answer their questions, and move them to take action.
Keeping a list of possible blog topics is a great way to always have an idea of what’s coming next, too! And if you’re not sure which keywords are most likely to bring your ideal readers to your blog, agencies like this SEO marketing Company can help you find new high-traffic keywords that can help grow your readership.
Give a unique perspective on your blog
With millions of blogs out there, it’s difficult to set yourself apart, even if you have a specific niche. With a new blog, it’s a great opportunity to present a unique take or perspective on your topics and give readers to reason to click on your link instead of another one.
Using our travel example again, a typical travel blog might focus on checking off bucket list items or highlighting adventurous destinations around the world. Your blog, however, could offer an alternative perspective on how to be a local tourist, exploring places within driving distance of your location.
Keep readers engaged through comments, email, and related posts
Once you’ve connected with your readers and you’ve got them on your blog, you want to keep them there as long as possible. The time they spend on your website is tracked by search engines and helps boost your ranking when others search for topics.
Encourage readers to leave comments by asking a question at the end of your post. Or, ask them to send you an email and start a dialogue with them. You can also use related posts to offer them another similar article to read when they are finished with the current blog.
As you dive into the world of blogging, keep in mind that it takes time to establish a loyal audience and find your groove. By continuing to offer great content from your unique perspective that’s relevant and interesting, you’ll be more likely to not only attract great readers but to enjoy the process of writing, too!
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.